Privacy Policy
Last updated: January 19, 2026
badge.ly ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.
1. Information We Collect
Information You Provide
- Account Information: Name, email address, and profile details when you create an account
- Organization Information: Organization name, description, and logo for badge issuers
- Badge Data: Credentials you create, issue, or receive
- Payment Information: Billing details processed securely through our payment provider (Stripe)
Information Collected Automatically
- Usage Data: How you interact with our Service
- Device Information: Browser type, operating system, and device identifiers
- Log Data: IP address, access times, and pages viewed
2. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve the Service
- Process transactions and send related information
- Send administrative messages and updates
- Respond to your comments and questions
- Verify badge authenticity
- Detect and prevent fraud and abuse
- Comply with legal obligations
3. Information Sharing
We may share your information in the following circumstances:
- Public Badges: Badge information may be publicly accessible for verification purposes
- Service Providers: With third parties who perform services on our behalf
- Legal Requirements: When required by law or to protect our rights
- Business Transfers: In connection with a merger, acquisition, or sale of assets
4. Open Badges Standard
badge.ly implements the Open Badges standard, which is designed to make credentials portable and verifiable. By design, certain badge information (issuer, badge definition, and verification data) is intended to be publicly accessible to enable verification.
5. Data Retention
We retain your information for as long as your account is active or as needed to provide services. Badge data is retained to ensure ongoing verifiability of issued credentials. You may request deletion of your account, but issued badges will remain valid for verification purposes.
6. Data Security
We implement appropriate technical and organizational measures to protect your information, including:
- Encryption of data in transit and at rest
- Regular security assessments
- Access controls and authentication
- Secure data centers
7. Your Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Correct inaccurate information
- Request deletion of your information
- Object to or restrict processing
- Data portability
- Withdraw consent
8. Cookies
We use cookies and similar technologies to enhance your experience, analyze usage, and assist in our marketing efforts. You can control cookies through your browser settings.
9. International Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers.
10. Children's Privacy
The Service is not intended for children under 13. We do not knowingly collect information from children under 13. If you believe we have collected such information, please contact us.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes via email or through the Service. Your continued use after changes constitutes acceptance.
12. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us at privacy@badge.ly.